Testing the Promotion Tools of Touristic Destinations Operated by Krishna Conscious Communities on Different Target Groups

Krishna Consciousness has made an impact in terms of marketing by creating a touristic product to promote their community and beliefs. Communities devoted have built up farming com- munities introduce religious organization the wider public. This makes these entities not only destinations but also parts two- step model, where first is attracting people visit attraction, while second educating them about organization. In step, numerous promotion tools including social media, websites, events, posters, fliers means personal selling are applied attract audiences. research studied efficiency model revealing that most exposed via quantitative methods, identifying receptive target group for Conscious communities tourist destinations. According findings, respondents between ages 26 55 those who three factors (retention, confirmation, new audiences) most, whilst 56 older typically at low level. Education difference both audience retention attraction; with university degrees were more likely use information sources.